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‘Neverstop’ Business with HP latest innovation

Filed on March 24, 2020

HP Neverstop laser printer promises cost-effective and consistent quality to help SMEs work smarter

For an aspiring entrepreneur, setting up a SME venture is an exciting phase, but one filled with numerous considerations centred on value for money and sustainability. Among the challenges is to obtain tools that could deliver convenience within a cost-effective bracket, whilst keeping the business aligned with eco-conscious initiatives.

As a solution, HP devised the Neverstop laser printer, its latest innovation that addresses various operational concerns to become an indispensable part of any company strategy. Crisp print quality, reduced downtime and low running costs are key features embedded in its sleek user-friendly design to help people work smarter. The device can handle large volumes of workload while maintaining consistent, professional quality, in addition to unit savings of up to 80%. Besides offering simple and fast toner reload in a mere span of 15 seconds, the world’s first cartridge-free laser printer comes preloaded with 5,000 pages that allows uninterrupted prints at an enviable low cost. This becomes quite an investment for SMEs and home-based offices, as it serves as an efficient assistant with a promise of zero downtime.

Also gone are the days of being tied down with cables. With the latest HP innovation, users can simply carry on tasks using the fully integrated HP Smart App. The HP Neverstop Laser stays true to its corporate mission of maintaining sustainability, as the device features 75% recycled plastics in its make.

Looking ahead, HP aims to continue evaluating its innovations and the ways it can meet and support small business owners across the globe.  “Every product is different but what matters is the insight we use to build a product that's right. Our focus really is to deliver technology that doesn't interrupt what people need to run their businesses. Our job, and what we've done here, is to provide them a device that they never run out of supply and is there for them when they need it,” said Peter Oganesean, Head of Print for Middle East & Turkey at HP Inc.

A smart, eco-conscious innovation

- HP Neverstop Laser is designed with sustainability in mind and made with more than 25% recycled plastic, while the toner reload kit is made of 75% recycled plastic.

- The high-capacity tank and HP Toner reload kit can replace up to 10 equivalent cartridges from a cartridge-based laser printer.

- The HP Imaging Drum can also be recycled through traditional cartridge recycling facilities.

- The printer also features two scanning options, via flatbed device and the on-the-go smart app

This content comes from KT Engage, the brand marketing unit of Khaleej Times.