Projecting a glimpse of success
Glimpse is a reliable entertainment digital firm that advises film industry stakeholders on the potential of cine-goers
Rayan Tarraf is more than a visionary when it comes to entertainment. His insight in social media and strategising public relations in the film industry has made him a legend in no time. He stands tall and unmatched with his creative media advertising agency, Glimpse.
Established in 2017, Glimpse has scaled unprecedented heights of success. Rayan and his media-wizard team - who know film, entertainment and social media inside-out - have bagged more than 17 prestigious national and international awards in the last two years.
Glimpse, moreover, has been at the vanguard of several advertising campaigns in the UAE and across the region, which has also won the 'Best Use of Social Media' and 'Digital Expert of the Year' by the DED and Awards International for brands such as Novo Cinemas, Samsung, Chaumet Arabia and Hyundai MENA, inevitably listing it among the Top 100 marketing companies in the Middle East.
The young and dynamic CEO of Glimpse talks with logic, and minces no words in establishing that Glimpse is indispensable for film distributors if they really want to make it big. Rayan's expertise is in strategising and creating content that caters to the entertainment industry across the board.
"We see every film that comes our way. We debate its film-line, plot, theme and publicity aspect, and then we create content for the film distributors and cine-goers, accordingly," Rayan elucidates with utmost confidence.
He goes on to say that Glimpse's core business is to promote entertainment through its social media content, short clips, and gifs that mesmerise film-goers to make a definite choice.
"We work for cinema, and ensure that it is a grinding success from box office to the feedback of the audience," says an energetic Rayan. More than 400 movies are released per annum, and Glimpse, in fact, plays the role of a moderator between the cinema and the film distributors.
At the same time, Glimpse acts as a conduit for distributors and cinemas to decide when and what to display, and what kind of response the release is certain to bag.
This is no small achievement, as Glimpse makes the wonder happen by utilising all professional tools, expertise of its in-house film critics, and the broad canvas on which Rayan and his men vet the prospects of every incoming film."We post trailers and act as a news agency. In this way, we took marketing for films to a greater level of promotion," the Lebanese entrepreneur added.
Glimpse is relied by cinema theatre owners and film distributors for its near-perfect verdict on the choice, taste and habitat of cinema-goers. "We have data of every cinema-goer and work closely on their choice of movies, which is why we are confident in not only rating the movie but also how it would do business," the CEO remarked.
Glimpse is the only agency linked with the film industry, and it has plans to do market studies in the near future.
There is no looking back for Rayan since he started as a celebrity publicist and made inroads in the entertainment industry. He made a mark for himself as he was quick, decisive, and his analysis on the potential of any film and its audience was startling.
Film distributors, cinema houses as well as film enthusiasts rely on his analysis and expertise, as Glimpse crafted content is hard to dismiss. He says Glimpse's edge is in letting the stakeholders know how entertainment marketing should be done.
"Our passion is entertainment and we promote it with commitment. We work with one cinema brand at a time, and with our data analysis and content, cater to all mediums of the entertainment industry such as television, film, radio, FM and social media," Rayan outlined. He is also working on his second book, titled, "The Easy Guidebook to Social Media Marketing".
Glimpse provides social media management, content creation, digital design, media buying and advertising, video production as well as app and website development, and the thumbs up aspect is that all these services are done in-house.
Glimpse has worked with the biggest names in the industry like Roxy Cinemas, Gulf Film, ABS CBN, TFC, Europacorp, MGM, Phars Film, Red Chillies, Yash Raj, Front Row Filmed Entertainment, Eagle Films, Lions Gate, Comedy Central and many more. Glimpse is, likewise, trusted by governmental advertising entities.
Rayan now eyes Saudi Arabia's upcoming entertainment industry. While Glimpse is moving places across the MENA region, its heart lies in the UAE, which is home to 40 per cent of the Middle East Market when it comes to cinema and ticket sales.
Rayan wants to see Glimpse become a must-to-rely digital information firm in the entertainment industry, and he has the capacity, talent and acumen to make that happen.
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