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Media & Marketing
It's a Mad-Tech world
DViO Digital stirs a melting pot of creative content, technology, and digital media to concoct engaging matter for long-term brand loyalty. Sowmya Iyer, founder and CEO, and Shyam Sunder, consultant, share their insights READ MORE
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Media & Marketing
Brands need to reinvent and gear up for the new wave
Social media is ready to redefine the values of digital marketing READ MORE
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Media & Marketing
Podcasts gain regional audience, entertainment tops charts
UAE residents prefer to listen in for information and entertainment READ MORE
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Media & Marketing
Offering the right mix
Union Coop continues to adopt a multi-channel experience to maintain consumer interest and engagement. Dr Suhail Al Bastaki, director of the company's happiness and marketing department, shares his insights READ MORE
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Media & Marketing
Native advertising - What to expect in 2020 and beyond
Unless you have been living under a rock, you have probably heard that native is big and getting bigger. Sandeep Balani, head of India at Outbrain, outlines what's driving this growth READ MORE
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Media & Marketing
Personalising loyalty
Personalisation is key to any brand effectiveness. Understanding this mindset, Yegertek's customer engagement solutions aim to enrich individual user experience in the Middle East READ MORE
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Media & Marketing
Peri-peri spicy: People, culture fuel Nando's growth
The masterminds behind the South African brand share their thoughts on well-seasoned marketing READ MORE
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Media & Marketing
Print: Digitally versatile
Audience development strategy takes priority in raising media exposure. Ayse Hazir Valentin, CEO of The Business Year, shares her thoughts on keeping up with a dynamic market READ MORE
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Media & Marketing
Fitter kids, healthier UAE with Al Jalila
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Media & Marketing
'Smartphone innovation still a distant dream'
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Media & Marketing
A data-centric future
Rakbank integrates a blend of creativity and numbers to activate data-driven marketing campaigns for seamless customer experience. Marketing director Banali Malhotra highlights the potential of such methods READ MORE
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Media & Marketing
E-grocery model: next-level growth
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BusinessSensex closed 271 points higher at 41,386.40 while the Nifty...
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