Business & Technology Review

Reinvent travel with good user experience

Filed on August 24, 2020 | Last updated on August 24, 2020 at 01.34 pm
It's quite imperative to recognise the benefits of exceptional User Experience.

An easy-to-navigate and understand design can result in healthy SEO rankings and help companies improve their multi-channel offerings

The Travel & Tourism industry has transformed over the past few decades, undergoing a digital revolution for holidaymakers. In this modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success.

User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. But, why does it matter so much?

Here's why every business must think about the user experience when they design websites and apps.

Statistical insights will help you uncover the real scenario to a great extent. According to market stats, almost 40 per cent of web visitors will abandon a site that exceeds the 3-second loading time. Sites that fail to offer complete information or offer complicated navigation can't retain potential customers.
Therefore, user experience designs play a crucial role in customer retention and successful conversions. And that holds true for every sector. On that note, let's take a look at the trends.
There's no denying the fact that the travel industry is one of the most profitable sectors. Since this particular industry deals with considerable investments, it's imperative to find out what it thinks about UX.

With the rapid emergence and widespread popularity of the app revolution, booking vacations and holidays have become easier than ever! According to travel industry reports, a whopping 89 per cent of holidaymakers in the UK opted for online vacation bookings.

Quite naturally, these trends create the need for exceptional User Experience. Travel companies along with travel sites are trying their best to develop official sites in a unique manner.

1 Critical and complicated booking process
If research reports are anything to go by, then most of these travel sites will score very low in their booking processes and functions. Although the booking process happens to be an integral part of UX design, the majority of travel sites fail to offer unique experiences in this context.

2 Inaccessible forms
Booking forms are crucial parts of the entire project. However, most of the sites fail to offer desired results in this context too. Forms should be easily accessible to visitors, which isn't what happens in reality. It is undoubtedly one of the most crucial parts of the booking process and hence needs to be optimised for users.

3 Designs should meet accessibility
While creating User Experience designs, it will be highly imperative to ensure accessibility. If you are running a travel site, it will be imperative to cater to a diverse group of people. Make sure the headlines and other important text portions are clearly visible. Choose the fonts and background colors carefully, thus ensuring clear visibility even for partially-sighted people. Adding provisions for special requests will also make your site exceptional.

While concluding, it's quite imperative to recognise the benefits of exceptional User Experience. Especially, if you are operating in the travel sector, a unique and customer-oriented approach to UX designing will be the best thing to do. With these UX pointers, your travel website will surely earn brownie points.

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